White-hat SEO

White-hat tactics is ethical SEO. It's SEO techniques that search engines accept. White-hat SEO techniques are beneficial for site visitors as well as for search engines. The goal of white-hat SEO is to improve search engine result positions via methods that won't cause search engines to penalize the site. more details

Gray-hat SEO

Gray-hat Tactics is SEO techniques that take more risks than white-hat SEO techniques but aren't likely to get your site banned from search engines (although a search engine penality could result). They're questionable SEO techniques but not in the same category as black-hat SEO techniques. However, what's considered gray-hat SEO today might be black-hat SEO next year. more details

Black-hat SEO

Black-hat tactics is the use of techniques that are unacceptable to search engines to boost a page's position in search results. These techniques are intended to trick search engines into giving pages higher positions in search results, and they have no benefit to site visitors. The goal is to improve search engine result positions no matter what it takes to do it. more details