Search engine optimization

Website analysis
Performing a complete website analysis is rarely easy, and can quickly spiral into many hours of research. We will want to perform a thorough analysis of your website before you invest into a campaign of either SEO (search engine optimization) and or PPC (pay per click).

Performing a website review?
In reviewing a website’s architectural elements, the review is a detailed process. Going through each of the elements of the analysis will take some time. First dealing with the most obvious issues, then working on analyzing and performing a more thorough analysis on the remaining issues.

Keyword research & analysis
Keyword research and analysis if done correctly can be far more complicated then it appears . Some website owners think the keyword research analysis process is easy. Effective keyword research requires research and analysis. Professional keyword research is the foundation to a successful SEO campaign. The main elements of keyword research analysis are: Latent Semantic Indexing (LSI) – (Use multi-word phrases), Page Specific Keyword Research – (Target your niche keyword phrases for each site page), Country Specific Keyword Research and Search Engine Reference, Keyword Analysis – (Cross referencing in the search engines), Ongoing Keyword Research – (Repeat your keyword research on a consistent basis)

Competitive analysis
When doing competitive analysis for keywords we will determine who your keyword competitors are, and analyze their websites for keywords or keyword phrases that are ranking better than they are on your website. Given that there are hundreds of elements that can effect a competitor’s keyword ranking, there are a few elements that have a greater impact on the ranking. Examples would be: Age of the competitors domain, external links, the number of pages indexed (the quality of the content of indexed pages are very important).

Structural optimization
Structural optimization may include changing or renaming URLs, making sure your sitemaps are properly formatted, and in place where the search engines can find them. Also optimize or redo your navigational structure.